click for more. source: ford, press pic.
focus st source: ford, press pic.
design, concept, strategy source: ford, press pic.
Design must fulfill desires.
A designer can only be really successful, if the customer is right in the center of his attention. As design is a form of communication, a really innovative designer has the potential to sense the desires and future needs of customers. He is capable to connect them to his own esthetic product vision. A leading designer has the ability to transfer this vision into design.