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fiesta concept car
click for more. source: ford, press pic.
focus st source: ford, press pic.
mondeo global & vignale
design, concept, strategy source: ford, press pic.
Design must fulfill desires.
A designer can only be really successful, if the customer is right in the center of his attention. As design is a form of communication, a really innovative designer has the potential to sense the desires and future needs of customers. He is capable to connect them to his own esthetic product vision. A leading designer has the ability to transfer this vision into design.
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